Case Studies

Insurance:  An international insurance company used Secrets for executives and management to develop a value based sales approach delivered via brokers Telecoms:  A global telecoms provider utilised Secrets as part of a worldwide programme to develop a more customer focused marketing culture
Software:  A computer software provider used Secrets to develop a more sophisticated sales approach to differentiate themselves from competition Information Services:  A company supplying marketing information used Secrets for implementing a CRM system
Construction:  A supplier to the building industry used Secrets to develop an activity reporting & field appraisal system to monitor sales activity & to develop key sales competences Automotive:  A supplier to the automotive industry used Secrets to identify their most important customers & prospects in order to focus on best opportunity